SALES AND MARKETING
Our representation services in South and South-East Asia offers a comprehensive
package that includes sales representation as well as direct & digital marketing.
We have a strong sales support team at our head office that researches potential
leads, organizes marketing collateral and provides necessary tools like denial reports
and usage statistics that aid our sales team. A complete market analysis is performed
and a pipeline of prospective customers from our database is prepared. Our field
sales team is always on the go. They make on site visits, give demonstrations, arrange
trial access and negotiate site licenses for individual institutions, large and
multinational corporations as well as consortia.
Marketing includes targeted telemarketing, representation at library conferences
and exhibitions as well as creating relevant marketing collateral. We have local
teams in all of our territories so you don’t have to account for time and travel
expenses. Our local teams are also able to GIunicate with institutions and librarians
in their native languages so nothing is lost in translation.
Telemarketing & Personal Visits
Using our existing database, our sales support team prepares a pipeline of leads
and contacts them via telemarketing. These leads are then passed onto our team on
the field that make personal visits.
Exhibitions and Conferences
The local Globe teams can represent you in roadshows, exhibitions and conferences
that you (or your staff) are unable to attend. This is a cost-effective method to
maintain an active profile in the region and reach out to subscribers in their own
native language. Further, we can arrange product demonstrations as well training
on using products optimally. At the end of every event, Globe will provide a comprehensive
summary including potential leads generated and required follow up actions.
To save time as well as shipping costs, Globe can also assist you in creating marketing
collateral including leaflets, flyers, pens etc.
We also help our partners identify appropriate consortia based on the interest and
area of study of its members and their current holdings and negotiate a pricing
strategy on behalf of the publishers. Every quarter we provide an in-depth report
of all sales and marketing activities including potential prospects, current and
projected sales revenues. A Sales Forecast Sheet is prepared for the upcoming year
and is consistently updated. Subscription renewal follow up and activity reports
are provided monthly.